Spotify Goes Public with Direct Listing

Spotify is opting for a direct listing instead of a traditional IPO, allowing existing shareholders to sell directly to the public without the company issuing new shares. This approach skips the typical IPO process of price discovery and marketing roadshows. While direct listings are rare and risky, Spotify is confident in its market position. The company was valued at $8.5 billion in 2016, with recent private transactions ranging from $6 billion to $23 billion. Spotify aims to increase subscribers and revenue but faces significant operating losses. Co-founders will retain super voting power, and the streaming market is expected to grow significantly by 2030.

What subscriber growth percentage is Spotify promising by the end of the year?

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What is the expected range of operating losses for Spotify this year?

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