Herzberg's Two-Factor theory of Motivation - Simplest explanation ever

The video introduces Herzberg's two-factor theory, a motivational theory focusing on employee engagement. It explains the theory's basis, highlighting that motivation is not solely driven by money. The theory distinguishes between motivation factors, which enhance job satisfaction, and hygiene factors, which prevent dissatisfaction. The application of the theory involves addressing both factors to improve employee retention and performance. However, the theory has shortcomings, such as the lack of a clear link between satisfaction and productivity and the absence of measurement methods. Despite these, it remains a significant theory in understanding workplace motivation.

What is the basis of Herzberg's two-factor theory?

What are the two factors identified in Herzberg's two-factor theory?

How do motivation factors differ from hygiene factors according to Herzberg?

What role do hygiene factors play in employee motivation?

What are some examples of motivation factors mentioned in the video?

How does Herzberg's theory suggest addressing job satisfaction and dissatisfaction?

What are some shortcomings of the two-factor theory as discussed in the video?