Campari CEO on Brexit Stockpiles, Trade War, U.S. Sales Growth

The transcript discusses the impact of Brexit and trade wars on the beverage industry, including stockpiling and potential tariff effects. It explores strategies for delocalizing production and examines growth trends in the US market, highlighting strong categories like bourbon and tequila. The rise of mixology and changing consumer preferences, such as the popularity of Aperol Spritz, are also covered. Finally, the transcript addresses industry consolidation and future outlook, noting the fragmented nature of the market and potential hedging strategies.

What strategies are suggested for localizing production in response to tariffs?

What is the significance of the rise of mixology in Asia as mentioned in the text?