BBDO's Robertson on advertising shift amid the Coronavirus

The video discusses the impact of the COVID-19 pandemic on the advertising industry, highlighting shifts in consumer behavior and market dynamics. It covers how advertisers paused campaigns, the rise of e-commerce and streaming services, and the decline in travel-related advertising. The discussion includes global insights, budgeting strategies, and the industry's response to changing consumer needs. The video also addresses layoffs, media consumption shifts, and the return of sports events.

What significant changes did advertisers experience since mid-March in the United States?

What strategies are advertisers considering for their recovery plans?

How did the coronavirus pandemic affect the travel-related advertising sector?

How did consumer behavior change during the pandemic according to the interview?

What are some of the advertising strategies that brands have adopted to connect with consumers during isolation?

How are advertisers planning their budgets for the upcoming quarters in light of the pandemic?

What impact did the lack of live sports have on advertising and viewership?