SodaStream CEO: Three Consecutive Quarters of Growth

The video discusses a company's strategic shift from soda to water, aiming for sustainable growth. It highlights the company's success in increasing household penetration globally, especially in Germany, and addresses challenges in the US market due to past positioning as a cola alternative. The environmental impact of bottled water is critiqued, emphasizing the misleading nature of the industry. The company promotes its product as a sustainable alternative and discusses partnerships with retailers like Whole Foods to expand its market presence.

What is the company's view on the health benefits of tap water compared to bottled water?

How does the company differentiate its product from traditional bottled water?

What role does Whole Foods play in the company's strategy?