Can Groupon Crack the Code of Local?

The video discusses Groupon's strategic pivot from email-based deals to an ecommerce marketplace model, emphasizing the growth of mobile as a primary traffic source. It highlights the competitive landscape, noting the importance of a dual-sided marketplace with significant supply. Groupon's unique position is bolstered by its large merchant base and mobile app downloads, which enhance its local market penetration.

What challenges do internet companies face in breaking into the local market?

How does mobile density impact Groupon's business model?