Can Groupon Crack the Code of Local?
Interactive Video
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Business
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University
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Practice Problem
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Hard
Wayground Content
FREE Resource
The video discusses Groupon's strategic pivot from email-based deals to an ecommerce marketplace model, emphasizing the growth of mobile as a primary traffic source. It highlights the competitive landscape, noting the importance of a dual-sided marketplace with significant supply. Groupon's unique position is bolstered by its large merchant base and mobile app downloads, which enhance its local market penetration.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What challenges do internet companies face in breaking into the local market?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
How does mobile density impact Groupon's business model?
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