Google Cuts Back on Free Storage While Prodding Users Toward Paid Cloud Subscription

Google Cuts Back on Free Storage While Prodding Users Toward Paid Cloud Subscription

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Gmail's initial offer of 1GB free storage in 2004 and how Google's cloud storage offers have evolved, including changes to Chromebook and Google Drive deals. It highlights Google's strategy to generate recurring revenue through Google One subscriptions, comparing it to Apple's iCloud model. The video also explores user retention challenges and the elasticity of Google's services, emphasizing the difficulty of switching due to data dependency.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant change did Gmail introduce in 2004 regarding storage?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the free storage offer for Google Drive change over time?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the financial implication of 10% of Gmail users subscribing to the paid plan?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the reasons users might be reluctant to switch from Gmail?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Google's approach to cloud storage differ from Apple's?

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