Fiat Chrysler Bets on Jeep for Global Growth

Fiat Chrysler Bets on Jeep for Global Growth

Assessment

Interactive Video

Business, Architecture, Other

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Jeep's significant sales growth since 2009 and its global production expansion. It highlights Fiat Chrysler's strategic considerations, including potential spin-offs of premium brands like Maserati and Alfa Romeo, while retaining Jeep. The discussion also covers Fiat's market value and past successful spin-off of Ferrari, suggesting similar strategies for other brands to enhance shareholder value.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the sales figures for Jeep in the last few years since Fiat took over?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is Jeep considered an interesting brand in the context of Fiat Chrysler's strategy?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the potential spin-off of Fiat Chrysler's premium brands?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the sale of Ferrari in 2016 impact Fiat Chrysler's value?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the risks associated with selling Maserati and Alfa Romeo compared to Ferrari?

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