How Boxed Hit $100 Million in Sales in Three Years

The video tutorial discusses the journey of a company that started in a garage in New Jersey, focusing on eliminating membership fees and providing fast, free shipping. Initially lacking a marketing budget, the company relied on word-of-mouth and media mentions to grow. As it expanded across the US, it faced challenges that required a decision between short-term gains and long-term values. The company chose to prioritize treating employees well, believing it would pay off in the long run. Now, with multiple fulfillment centers and significant revenue growth, the company aims to maintain its focus and not become an 'everything store'.

What significant milestone did the company achieve in its third year?

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What is the company's focus in terms of market strategy?

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