Ballot Design Has a Sneaky Influence on Your Vote

The video discusses how the design of election ballots can influence voter decisions, particularly through the name order effect, where candidates listed higher receive more votes. It highlights studies showing this effect in various elections and explains how complex ballot designs can lead to invalid votes. The video suggests solutions like randomizing name order and simplifying ballot design to reduce errors and improve voter confidence.

What is the name order effect and how does it influence voting outcomes?

How did the design of ballots in Poland in 2014 affect the number of invalid votes?

What were the issues with the two-column butterfly ballot used in Palm Beach County, Florida?

What recommendations are made for improving ballot design to reduce confusion among voters?

In what ways can voters avoid making decisions based on heuristics when voting?