Apple Has 'Really Blown It' in India, Om Malik Says

Apple Has 'Really Blown It' in India, Om Malik Says

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses Apple's struggles in the Indian smartphone market, where it holds only 1% market share compared to competitors like Xiaomi and Samsung. The discussion highlights Apple's late entry and ineffective retail strategies in India. Experts suggest Apple should focus on the premium market segment, similar to its strategy in China, where it performs better due to a larger affluent population. The video also explores Apple's future prospects, emphasizing the importance of expanding services like Apple Pay and Apple Music, and developing new products such as wearables and smart home devices.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What lessons can Apple learn from Xiaomi's success in India?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the economic landscape in India differ from that in China regarding luxury products?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What future strategies should Apple consider to enhance its presence in the Indian market?

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