VOICED: French espadrilles makers strike back in A

The video discusses the rise of French espadrilles, focusing on their origin, production quality, and market expansion. Initially produced in the traditional French sandal industry, these espadrilles have gained popularity among Chinese fashionistas. The company, founded by two childhood friends, emphasizes top quality, which has led to significant sales growth. Despite past challenges from Asian competition, the brand now sees a surge in Asian demand. The company plans to expand by opening stores in major Asian cities, aiming to reestablish the Basque region as a global fashion leader.

What is the current strategy for expanding the espadrille market in Asia?

In what ways do the manufacturers hope to revive the Basque region's influence in the global fashion market?