OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

The video discusses the current state of advertising, highlighting the dominance of Facebook and Google due to their efficient use of consumer data. It addresses the challenges faced by other platforms in attracting ad dollars and the need for a new advertising model for the open web. The role of Amazon as a growing player in the advertising space is also examined. Privacy concerns and the necessity for regulation to build consumer trust are emphasized, suggesting a shift towards permission-based marketing.

What are the main challenges faced by businesses relying on advertising today?

How has digital advertising growth compared to traditional advertising?

What is meant by 'people based marketing' in the context of advertising?

Discuss the implications of privacy concerns on the advertising industry.

What role do regulations play in shaping the future of advertising?