How Important Are Millennials in the Global Luxury Market?

How Important Are Millennials in the Global Luxury Market?

Assessment

Interactive Video

Business

University

Hard

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The video discusses the growth of the luxury goods market, predicting an 8% increase in 2018 and similar growth in 2019. It highlights the impact of US-China tariffs on the market and the importance of consumer confidence, especially among high-net-worth individuals and younger generations. The video also covers the distribution of luxury goods, emphasizing the significance of Chinese and US consumers, who account for 65% of luxury spending. The focus is on capturing the travel spending of Chinese consumers and the role of European brands in the market.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the predicted growth rate for the luxury goods market in 2018?

12%

10%

8%

5%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor disrupted the strong growth of the luxury goods market in 2018?

Brexit

US-China tariff issues

Rising oil prices

European economic slowdown

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which generations are contributing significantly to the growth of the luxury goods market?

Generation Z and Millennials

Generation X and Millennials

Baby Boomers and Generation X

Baby Boomers and Generation Z

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where are most luxury goods like Rolls Royce and Aston Martins produced?

Europe

China

Japan

United States

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of luxury spending is attributed to Chinese and US consumers combined?

75%

65%

50%

85%