How Restaurants Use Psychology to Make You Spend More Money

The video explores how restaurants and bars use psychological tricks to influence consumer behavior. Techniques include menu design without dollar signs, using descriptive language, and manipulating plate and glass sizes to affect perception and consumption. The video also discusses shape symbolism and sensation transference, where the presentation of food and drink can alter taste perception. Understanding these tactics can help consumers make more informed choices.

Discuss the concept of sensation transference in relation to food and drink.

How does the design of glassware influence the amount people drink?

What role does plating play in the perception of food taste?