How Uber's Controversial CEO Built an Empire

How Uber's Controversial CEO Built an Empire

Assessment

Interactive Video

Business

University

Hard

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The video explores the journey of Travis Kalanick, from his early ventures like Scour and Red Swoosh to founding Uber. It highlights Uber's evolution from a luxury service to a peer-to-peer ride-sharing platform, marking the rise of the gig economy. The narrative also delves into Kalanick's controversial leadership style and the challenges Uber faced, including PR missteps and internal culture issues.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the first company Travis Kalanick started while studying at UCLA?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the circumstances that led to the creation of Uber.

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the initial concept of Uber when it was first launched?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Travis Kalanick respond to the competition from Lyft?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What controversies surrounded Travis Kalanick during his time at Uber?

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