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How Uber's Controversial CEO Built an Empire

How Uber's Controversial CEO Built an Empire

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video explores the journey of Travis Kalanick, from his early ventures like Scour and Red Swoosh to founding Uber. It highlights Uber's evolution from a luxury service to a peer-to-peer ride-sharing platform, marking the rise of the gig economy. The narrative also delves into Kalanick's controversial leadership style and the challenges Uber faced, including PR missteps and internal culture issues.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the first company Travis Kalanick started while studying at UCLA?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the circumstances that led to the creation of Uber.

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the initial concept of Uber when it was first launched?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Travis Kalanick respond to the competition from Lyft?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What controversies surrounded Travis Kalanick during his time at Uber?

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