TikTok, Instagram, Snapchat -- and the rise of bite-sized content | Qiuqing Tai

Short videos have become a global phenomenon, with over 1.5 billion people watching them regularly. These videos are not only a source of entertainment but also a tool for learning and business growth. They encourage creativity and authenticity, offering personal tips and business opportunities. During COVID-19, museums like the Uffizi Gallery used short videos to engage new audiences. Businesses and brands, such as McDonald's, have leveraged short videos for recruitment. In emerging markets, short videos hold potential for educational transformation, as seen in TikTok's initiatives in India.

What is a key characteristic of short videos that differentiates them from platforms like Instagram?

• They require high production quality.

• They are longer in duration.

• They are primarily text-based.

• They invite imperfection and authenticity.

How much revenue did short videos generate in goods and services in 2019?

• 150 billion USD

• 50 billion USD

• 120 billion USD

• 95 billion USD

Which museum used short videos to attract a younger audience during the COVID-19 pandemic?

• The Metropolitan Museum of Art

• The Uffizi Gallery

• The British Museum

• The Louvre

What was the outcome of Douyin's campaign to help farmers in China?

• Sold 50,000 kilograms of apples

• Sold 120,000 kilograms of plums

• Sold 100,000 kilograms of wheat

• Sold 80,000 kilograms of rice

What innovative recruitment method did McDonald's use in Australia?

• Video resumes on YouTube

• Snaplications via Snapchat

• Live interviews on Instagram

• Text applications on Twitter

What was the primary goal of TikTok's campaign in India in 2019?

• To launch a new feature

• To increase app downloads

• To democratize learning

• To promote entertainment content

What is one of the top benefits of short video platforms according to global users?

• Watching long documentaries

• Discovering new interests

• Listening to podcasts

• Reading detailed articles