Digital Marketing Review: Evaluating Marketing and Advertising Campaigns

The video tutorial discusses conducting a digital marketing review, focusing on e-mail marketing and paid advertising campaigns. It explains the importance of auditing online activities, comparing them to competitors, and measuring against best practices. The tutorial provides steps to review e-mail marketing strategies, including checking subscriber growth, delivery rates, and engagement metrics. It also covers reviewing paid advertising campaigns, emphasizing conversion tracking, performance metrics, budget allocation, and ad content assessment.

What metrics should be reviewed for paid advertising campaigns?

Why is it important to have a variety of ad copy for each ad group?

What should be checked regarding display URLs in ads?