Santander Chairman Says the U.S. Tax Bill Is Very Encouraging

The video discusses Santander's performance in Latin America, the US economic outlook, and the impact of interest rates and market volatility. It covers the UK economic situation and potential Brexit effects, Santander's global strategy, digital growth, dividend policy, and capital management. The video concludes with risks for 2018 and future economic prospects.

What strategies does the speaker mention for increasing customer loyalty?

How has digital transaction growth been characterized in the text?

What are the key risks identified for the year 2018?