Why Vimeo Has Moved Away From Content to Marketing

Vimeo is shifting its focus from content creation to providing tools for small businesses to create marketing videos. The company aims to simplify video production, making it accessible and cost-effective. Vimeo Create, a new app, helps businesses produce short, impactful videos for social media. Despite the potential for an IPO, Vimeo is currently focused on growth and meeting customer needs within IAC's framework.

What is Vimeo's perspective on the current streaming wars and their approach to content?

Why do many small businesses struggle to create video content according to the text?

What are the barriers that prevent small businesses from making videos, as mentioned in the text?

What new app did Vimeo launch to assist businesses in creating short video content?

How does Vimeo plan to help businesses grow with video according to their mission?