Vimeo CEO Sud Says Content Wars Not Their War

Vimeo is launching a hiring marketplace to connect video professionals with businesses, aiming to simplify the process of finding and hiring video creators. Unlike its existing platform, this marketplace offers a formalized way to search for talent based on location, availability, and budget. Vimeo's strategy focuses on increasing engagement and retention rather than direct monetization from the marketplace. The company is not pursuing an IPO as a business strategy but sees it as a funding vehicle. Vimeo chooses to invest in differentiating its services rather than competing in the content streaming wars.

What is Vimeo's business model as described in the text?

How does Vimeo plan to monetize its new hiring marketplace?

What factors contribute to Vimeo's competitive differentiation in the market?