Facebook Is Still 'Astonishingly Promising': Kirkpatrick

Facebook Is Still 'Astonishingly Promising': Kirkpatrick

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Facebook's strong performance metrics, user growth, and strategic initiatives. It highlights the company's focus on video advertising, the challenges of monetizing WhatsApp, and the potential for global user growth. The discussion also covers strategic partnerships, such as with Samsung, and the importance of expanding internet access to increase Facebook's user base.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategies Facebook uses to consistently surpass expectations?

Setting high expectations and meeting them

Setting low expectations and surpassing them

Focusing solely on user growth

Avoiding quarterly reports

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are video ads considered a logical next step for Facebook's news feed?

They offer higher revenue per ad impression

They are easier to share

They require less user engagement

They are cheaper to produce

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Facebook's current focus regarding WhatsApp?

Expanding into new markets

Reducing operational costs

User growth and support

Immediate monetization

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which initiative is crucial for Facebook's user growth in developing countries?

Facebook Watch

Facebook Dating

Internet.org

Facebook Marketplace

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Facebook's users are outside the United States?

60%

70%

50%

80%