How to make Facebook ACTUALLY work for you

The video discusses the evolution of Facebook from its early days to its current state as a business tool. It highlights the challenges of using Facebook for business, such as oversaturation and data privacy issues. The speaker suggests upgrading to a professional profile to enhance networking and engagement. Strategies for effective content posting and personal branding are shared, along with opportunities for monetization. The importance of Facebook groups for networking is also discussed. The video concludes with a promotion of the speaker's book.

What new insight or understanding did you gain from this video?

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