How Important Is Tech to Enticing in New Golfers?

The video discusses the challenges and opportunities in the golf industry, focusing on the role of technology in enhancing understanding and consumption of the sport. Despite a decline in participation, consumption is rising, especially among youth. The video also touches on the impact of the Zika virus on Olympic participation and concludes with predictions for the British Open.

What are the reasons golfers might choose not to participate in the Olympics?

Who does the speaker predict will win the British Open?