Modes of Management

The video discusses a theory by Cho (1991) on how managers analyze the external environment. It introduces four modes: undirected viewing, condition viewing, enacting mode, and formal search. Each mode varies in purpose and approach, from informal observation to systematic analysis, affecting decision-making and strategy development.

What is the primary characteristic of the undirected viewing approach?

• It involves a systematic and organized search.

• Managers have a predisposition based on prior experiences.

• Managers observe the environment without any specific purpose.

• It focuses on identifying cause and effect relationships.

In the condition viewing approach, what influences the manager's observation?

• Scientific methods and systematic analysis.

• Random and informal information gathering.

• Prior history, experience, and beliefs.

• Direct interaction with the environment.

What is the main goal of the enacting mode?

• To conduct a systematic and organized search.

• To identify the effects of changes in the external environment.

• To observe the environment informally.

• To gather information without any predisposition.

How does the formal search method differ from other modes?

• It focuses on direct interaction with the environment.

• It involves a predisposition based on past experiences.

• It is an informal and unfocused information gathering process.

• It uses a systematic approach similar to the scientific method.

What is the purpose of using a formal search method in management?

• To gather information based on personal beliefs.

• To gain a deeper understanding of the environment for better decision-making.

• To observe the environment without any specific purpose.

• To identify cause and effect relationships through direct interaction.