Shells for rowing races being made in Seattle, WA

The video discusses the spring regatta season and the often-overlooked boat building industry. It highlights George Pocock, a master boat builder who crafts most of the shells used by major universities. Pocock produces about 15 shells annually, each priced between $1200 and $1500.

What season is described as getting into full swing?

What is the significance of Joe's in the context of the text?