Yum Cuts Forecast as China Food Scare Weighs on Sales

Yum Cuts Forecast as China Food Scare Weighs on Sales

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Business

University

Hard

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Yum Brands experienced a drop in after-hours trading due to disappointing full-year forecasts, largely impacted by tainted food scandals in China. Sales in China dropped 14%, more than the expected 13%. Despite this, Yum plans to open 700 new restaurants in China and anticipates profit growth in 2015. The third quarter earnings per share exceeded expectations, but revenue fell short. Initially, Yum's shares dropped, but later rebounded by 1.9% as they projected a potential sales rebound in China.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does Yum Brands anticipate for its sales in China this year?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the revenue number for Yum Brands in the third quarter?

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