Marketing - Measuring Environmental Impact

The video tutorial discusses how marketers can generate and evaluate business ideas with a focus on minimizing environmental impact. It covers methods to measure environmental impact, such as carbon footprint, water use, and solid waste. By understanding these factors, businesses can choose options that are more sustainable and environmentally friendly.

What are some ways marketers can compare different business ideas?

How is carbon footprint measured in relation to product ideas?

In what ways can water use impact the environment during manufacturing?

What strategies can be employed to minimize solid waste in manufacturing?

How can businesses estimate and minimize their environmental impact?