WPIC Marketing + Technologies' CEO on China 618 Shopping Festival

The video discusses the current state of the market, focusing on GMV numbers and sector growth, particularly in cosmetics and luxury. It highlights retail strategies, including discounting and the reluctance to use high-commission live streamers. The shift towards content and social commerce is emphasized, with brands like Apple building internal channels. Resilient sectors such as necessities and luxury are noted, with strong sales performance. Doyen and Alibaba's content strategies are explored, and the competitive market landscape is analyzed, focusing on earnings and market share strategies.

What changes in consumer behavior are highlighted in the text post-COVID?

What challenges do brands face in the current competitive landscape as described?