J.C. Penney Delivers Disappointing Earnings

J.C. Penney Delivers Disappointing Earnings

Assessment

Interactive Video

Business

University

Hard

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The video discusses JCPenney's performance compared to Macy's and Kohl's, highlighting sequential improvements but ongoing challenges in the e-commerce era. JCPenney is less aggressive in store closures but is expanding in the appliance category, seeing it as a high-margin opportunity amid competitors' struggles.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the appliance category for JCPenney's strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges is Sears facing that JCPenney might capitalize on?

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