The Importance of Communicating Your Efforts

The video discusses a study by Harvest Media Lab highlighting a missed opportunity for businesses in engaging stakeholders about their social and environmental efforts. Only a small percentage of businesses communicate their sustainability initiatives, which can lead to missed business opportunities. A personal example with Kettle Chips illustrates how consumer awareness can be increased through better communication. The video concludes with a call to action for businesses to actively engage and inform their stakeholders.

What assumptions did the speaker and their wife make about Kettle Chips before they engaged with the company?

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What message does the speaker convey about the importance of communicating sustainability efforts?

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