Kohl's CEO on Amazon Partnership and Tech Investments

Kohl's CEO Michelle Gass discusses the company's pilot program with Amazon, allowing customers to return Amazon products at Kohl's stores. The program aims to increase store traffic and diversify the customer base, particularly among millennials. Kohl's is investing heavily in technology to enhance both digital and in-store experiences, with a focus on mobile and personalization. The company sees digital sales as a growth engine and is implementing strategies like buy online, pick up in store. For the holiday season, Kohl's is increasing its digital marketing spend, utilizing social media and partnerships to attract customers.

What strategies is Kohl's implementing to attract more millennial customers?

How is Kohl's planning to enhance its digital marketing efforts during the holiday season?