Kohl's Is Ready for Post-Covid In-Store Traffic Rebound: CEO

Kohl's Is Ready for Post-Covid In-Store Traffic Rebound: CEO

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses Kohl's Q4 results, highlighting growth in active, athleisure, and home categories. It addresses pressure from an activist group seeking board changes, emphasizing the board's role in strategic pivots. The company outlines its digital and physical strategies for 2021, considering market conditions and vaccine availability. Kohl's focuses on omni-channel capabilities and engaging millennials, leveraging partnerships with Amazon and Sephora.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the key categories contributing to Kohl's growth strategy?

Luxury fashion and jewelry

Electronics and gadgets

Active athleisure and home

Automotive and tools

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Kohl's responding to the activist group's pressure?

By focusing solely on digital sales

By immediately replacing the board

By engaging in constructive dialogue

By ignoring their demands

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Kohl's expectation for sales growth in 2021?

Decline in sales

Flat sales growth

Mid-teens sales growth

Over 50% sales growth

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Kohl's business is currently digital?

10%

25%

40%

60%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the Amazon partnership impacted Kohl's customer base?

It decreased the number of customers

It brought in 2 million new customers

It only attracted older customers

It had no impact on customer numbers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key focus for Kohl's in attracting younger customers?

Expanding automotive products

Launching new luxury brands

Partnership with Sephora

Reducing store locations

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Kohl's strategy for balancing its customer base?

Targeting only high-income customers

Balancing core and younger customers

Ignoring older demographics

Focusing only on millennials