Kohl's Is Ready for Post-Covid In-Store Traffic Rebound: CEO

The video discusses Kohl's Q4 results, highlighting growth in active, athleisure, and home categories. It addresses pressure from an activist group seeking board changes, emphasizing the board's role in strategic pivots. The company outlines its digital and physical strategies for 2021, considering market conditions and vaccine availability. Kohl's focuses on omni-channel capabilities and engaging millennials, leveraging partnerships with Amazon and Sephora.

What are the key categories contributing to Kohl's growth strategy?

• Luxury fashion and jewelry

• Electronics and gadgets

• Active athleisure and home

• Automotive and tools

How is Kohl's responding to the activist group's pressure?

• By focusing solely on digital sales

• By immediately replacing the board

• By engaging in constructive dialogue

• By ignoring their demands

What is Kohl's expectation for sales growth in 2021?

• Decline in sales

• Flat sales growth

• Mid-teens sales growth

• Over 50% sales growth

What percentage of Kohl's business is currently digital?

• 10%

• 25%

• 40%

• 60%

How has the Amazon partnership impacted Kohl's customer base?

• It decreased the number of customers

• It brought in 2 million new customers

• It only attracted older customers

• It had no impact on customer numbers

What is a key focus for Kohl's in attracting younger customers?

• Expanding automotive products

• Launching new luxury brands

• Partnership with Sephora

• Reducing store locations

What is Kohl's strategy for balancing its customer base?

• Targeting only high-income customers

• Balancing core and younger customers

• Ignoring older demographics

• Focusing only on millennials