Marketing - What is the Marketing Research Process

The video tutorial explains the marketing research process, emphasizing the importance of data in making business decisions. It outlines the steps involved, starting with defining the problem, assessing informational needs, collecting and analyzing data, and finally making informed decisions or recommendations. The tutorial highlights the necessity of accurate problem definition to avoid misdirected efforts and resources.

What is the purpose of collecting data in the marketing research process?

How do marketers use the information gathered from data analysis?