Marketing - What are Decision Support Systems
Interactive Video
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Business, Information Technology (IT), Architecture, Social Studies
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University
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Hard
Wayground Content
FREE Resource
The video discusses the challenges marketers face with the abundance of data and how decision support systems help in making informed decisions. These systems store and analyze data, creating models to predict outcomes like consumer behavior and pricing effects. Marketing dashboards provide a quick overview of metrics and trends, aiding in swift decision-making. Together, these tools form comprehensive decision support systems.
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