VOICED: French press to launch joint online venture

The video discusses the decline of printed media due to the rise of digital platforms. In response, eight major French press titles have united to form E Press Premium, a digital platform offering access to major newspapers and weeklies. This initiative aims to compete with US tech giants like Apple and Google by providing a unified digital presence. Challenges with Apple's pricing and data policies are highlighted, emphasizing the need for strategic alliances among French press groups to strengthen their negotiating position. The service is set to launch in early 2011, marking a significant shift in the French media landscape.

What are the potential issues with platforms like Apple in terms of pricing and data?

What is the significance of the alliance among French press groups?