Aston Martin CEO Says Company, Brand Tied to U.K. Regardless of Brexit

The transcript discusses the luxury car market, focusing on Aston Martin's growth, competition, and brand differentiation. It highlights the impact of Brexit on the UK brand and addresses financial challenges and growth strategies. The introduction of electric vehicles and the launch of the new brand Leganza are also covered, emphasizing the shift towards sustainable luxury cars.

What factors contribute to the high price of luxury cars like Aston Martin?

How does Aston Martin differentiate itself from competitors like Ferrari and Lamborghini?

What is the significance of the UK brand for Aston Martin, especially after Brexit?

What challenges does Aston Martin face in convincing investors to buy shares?

What is the growth strategy for Aston Martin in the luxury car market?

How does Aston Martin plan to introduce electric vehicles into its lineup?

What characteristics define the target customer for Aston Martin's Lagonda brand?