Adidas CEO Says 'Confident' of Getting Back to Growth in Europe

The transcript discusses strategies for growth in the European market, emphasizing the importance of having the right products, channels, and ambassadors. It highlights the role of e-commerce and digital tools in driving sales, while addressing supply constraints and their impact on growth. The company is focused on product innovation, with new launches complementing iconic products like Stan Smiths and Superstars.

What challenges does the company face regarding supply constraints?

How does the company plan to address the supply issues mentioned?

What new products are expected to drive growth in the future?