Retail Traffic Is Challenged in Malls: Build-A-Bear CEO

The transcript discusses Build-a-Bear's partnership with Macy's, highlighting the benefits of integrating their stores within Macy's premier locations. It explores holiday shopping trends, noting increased spending among diverse groups. The discussion also covers Build-a-Bear's consumer demographics, product appeal, and hiring trends, emphasizing the company's strong workplace culture.

What strategies does Build-a-Bear employ to retain customers as they age?

What factors contribute to Build-a-Bear being recognized as a great place to work?