Nike Shares Slide as China Caution Weighs on Guidance

Nike Shares Slide as China Caution Weighs on Guidance

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

Nike faces significant challenges in China, with a 20% drop in sales due to rolling lockdowns and inventory buildup. Despite missing gross margin forecasts, CEO John Donahoe remains optimistic about China's long-term potential. North America also saw a decline, while EMEA and Asia Pacific showed growth. The focus is shifting towards direct-to-consumer and online sales platforms.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the sales performance of Nike in North America?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Which regions showed robust sales growth for Nike?

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