Nike Shares Slide as China Caution Weighs on Guidance

Nike Shares Slide as China Caution Weighs on Guidance

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Interactive Video

Business

University

Hard

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Nike faces significant challenges in China, with a 20% drop in sales due to rolling lockdowns and inventory buildup. Despite missing gross margin forecasts, CEO John Donahoe remains optimistic about China's long-term potential. North America also saw a decline, while EMEA and Asia Pacific showed growth. The focus is shifting towards direct-to-consumer and online sales platforms.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the sales performance of Nike in North America?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Which regions showed robust sales growth for Nike?

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