Dallas Cowboys Chief Brand Officer on Elevating the Fan Experience

The video discusses the current state of football, focusing on the responsibilities and challenges faced by influential brands like the Dallas Cowboys. It highlights the importance of diversity, social progress, and the need for authentic engagement with the community, particularly through high school football. The conversation also covers strategies for brand protection and growth, emphasizing the Cowboys' cultural impact. Future plans for innovation and maintaining relevance in a rapidly changing society are also explored.

What challenges does the speaker identify in maintaining the relevance of the Cowboys?

How does the speaker view the relationship between competition and entertainment in football?

What role does high school football play in the Cowboys' strategy according to the speaker?

What does the speaker believe is essential for the future of the Cowboys organization?