Burberry Beverly Hills store re-opening

The video features a conversation with Alison, a creative director since 2001, discussing her frequent visits to L.A. and the launch of a new store concept there. She shares her vision for Burberry, emphasizing the importance of building on its 153-year heritage while making it relevant for today. Alison describes Burberry's style as 'disheveled elegance' and highlights its democratic appeal to a wide range of audiences, from the young to the conservative.

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