Better Living Through Nootropics

Better Living Through Nootropics

Assessment

Interactive Video

Business, Health Sciences, Biology

University

Hard

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The video explores the concept of biohacking, focusing on the startup Nootrobox, which develops nootropic pills aimed at enhancing cognitive functions. The founders, Jeffrey Wu and Michael Brandt, emphasize biohacking as a way to optimize the human body, similar to how one might optimize a computer. Nootrobox's products, such as Rise, Sprint, and Jan, target different aspects of daily life, from memory enhancement to sleep aid. The company also promotes practices like intermittent fasting to boost longevity and cognitive performance. Despite the enthusiasm, the effectiveness of these products varies among individuals, and the company is conducting research to validate their claims.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential ethical concerns surrounding the use of nootropics?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the fasting routine practiced by Nootrobox employees and its intended benefits.

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