CLEAN : Some like it yacht: wind in the sails of Chinese market

The video discusses the evolution of a market starting from zero regulation and no yachting culture. Over the past few years, the market has improved with consumers becoming more sophisticated. It highlights cultural differences in product usage between Europe and China. The market is recovering, with increased confidence and local production contributing to its development.

What factors have contributed to the improvement of the market in the last four or five years?

In what ways have customers become more sophisticated in their purchasing decisions?

How do customer preferences differ between Europe and China regarding boat usage?

What role does confidence play in a client's decision to purchase products?

What does the presence of local producers indicate about the market?