How Rent the Runway Built Unicorn Status on Sharing Economy

The video discusses Rent the Runway's evolution over 10 years, highlighting its shift from renting special occasion outfits to offering a subscription model for everyday fashion. The company has seen significant adoption, driven by millennials and Gen Z's focus on sustainability and app-based services. Financially, Rent the Runway has gained control over its destiny, reducing reliance on fundraising. The video also explores capital market dynamics, the impact of consumer behavior on retail, and the enduring trends of online shopping and the sharing economy.

What changes in consumer behavior have been observed in the last 10 years according to the text?

How has Rent the Runway evolved its business model over the years?

What role does sustainability play in the choices of millennials and Generation Z consumers?

What factors contribute to the stickiness of Rent the Runway's subscription model?

What are the implications of the shift from traditional retail to online shopping?

How does Rent the Runway's model compare to traditional department store models?

Discuss the impact of social media on consumer purchasing behavior as mentioned in the text.