Xiaomi's Rebound Came After Introducing Physical Shops

Xiaomi's Rebound Came After Introducing Physical Shops

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses a company's shift from an online-only business model to incorporating physical retail stores. Initially, the company thrived by selling directly to consumers online, bypassing traditional retail channels. However, due to market changes and competition, they opened over 100 stores, which improved sales but raised concerns about long-term sustainability. The discussion highlights the challenges of maintaining profit margins and the potential risks of expanding to 1000 stores by 2019 amidst fierce competition.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant change did the company make to its business model?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the company initially sell its products to consumers?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the company's original stance on physical stores and how has that changed?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns were raised about the sustainability of the company's turnaround?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the company face with its new retail strategy?

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