Illycaffe Eyes U.S. Expansion After Rhone Deal

The video discusses a company's plan to open 100 coffee shops, which may change due to the pandemic. The company is assessing post-COVID consumption and progressing with its plans. A capital deal has been closed, and governance has been reorganized. The company is entering a planning phase for US market acceleration, focusing on digital strategies and retail spaces. A new distributor in New York will help penetrate the market, leveraging New York's influence across the country.

What recent developments have been made in the company's distribution strategy?

How does the company plan to leverage New York for its expansion?