Why Pivotal's Levine Has Turned Bearish on Facebook

Why Pivotal's Levine Has Turned Bearish on Facebook

Assessment

Interactive Video

Created by

Quizizz Content

Business

University

Hard

The video discusses Facebook's challenges due to Google's decision to block third-party cookies and Apple's iOS changes, leading to data signal loss. It covers Facebook's market valuation, industry feedback on these changes, and the impact on direct-to-consumer advertising trends. The discussion includes the potential decline in ROI for advertisers on Facebook and the broader implications for the advertising industry.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of the 'cookie pocalypse' on the advertising industry.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends in direct-to-consumer advertising were highlighted in the discussion?

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OFF