Super Bowl Advertisers Play It Safe

Super Bowl Advertisers Play It Safe

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The transcript discusses trends in advertising, particularly during the Super Bowl, where brands aim to avoid controversy. It highlights the influence of political topics, such as President Trump's policies, on advertising strategies. The use of humor and non-offensive content is emphasized, with examples like the ice hockey team's Jumbotron display. The discussion also covers diversity in ads and the potential for backlash, as seen with Coca Cola. Finally, it touches on the lengthy production timelines for ads and the market's response, including Fox's struggle to sell leftover advertising slots.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the trends in Super Bowl advertising mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the advertising strategies of brands like GoDaddy change over the years?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What example is given regarding a humorous advertisement that did not offend the president?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do advertisers face when trying to create inclusive messages?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How long does it typically take to produce an advertisement according to the text?

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