Reputation Marketing

The video tutorial covers reputation marketing, a strategy to manage and leverage online reputation to attract customers and build trust. It explains the three pillars: reputation management, promotion of positive reviews, and actively building reputation. Reputation management involves monitoring, responding, and resolving feedback. Promotion focuses on showcasing positive reviews. Building reputation includes quality service, community engagement, and using tools like Google My Business. The tutorial emphasizes a proactive approach to reputation marketing for business success.

How should a business respond to negative reviews?

What strategies can be employed to promote positive reviews?

Explain the role of Google My Business in reputation marketing.